LIFEBEAT’S #MUSICFIGHTSAIDS ANNOUNCES FULL LINE UP AND RELEASES PSA’S

(New York, November 24th 2014) – Lifebeat, Music Fights HIV/AIDS, has united a coalition of media and entertainment partners to launch the #MusicFightsAIDS campaign in honor of World AIDS Day on December 1st. From November 24th – December 1st, major media outlets, celebrities, music distributors and music venues will leverage their reach and unique platforms to draw urgent attention to the dramatic rise in HIV infections among young people ages 13-24.

The #MusicFightsAIDS campaign features a new series of PSAs recorded by superstar DJs A-Trak, Dirty South, Fedde Le Grand, 3LAU, and The Chainsmokers. These PSAs will help amplify awareness among young, millennial music fans and will be featured on mtvU, Spotify and other partner sites.

WATCH PSA’S HERE

“#MusicFightsAIDS is a call to action by and for people who live and breathe music,” says Gary Dell’Abate, President of Lifebeat, and executive producer of The Howard Stern Show. “In honor of World AIDS Day, we are calling on the music industry, media partners, and music lovers to use their megaphones to encourage young people to practice safe sex and get tested.”

Campaign partners include: Beatport, Cielo, CPXi, DJ Mag, Fame House, Get In!, mtvU, ONE, Output, PachaNYC, Resident Advisor, SiriusXM, Spotify, TMWRK, Traxsource, Ultra Records, Viacom, Village Voice, Walgreens, Webster Hall, and Wing Advertising. Partners are supporting the campaign in a myriad of ways from distributing HIV prevention materials in nightclubs to customizing activations and promotional support across their television, radio, digital and social media platforms. Nine jumbo screens in the heart of Times Square will sync to the #MusicFightsAIDS campaign reaching more than 2 million people daily.

#MusicFightsAIDS Benefit Concert

#MusicFightsAIDS campaign will culminate in a special benefit featuring A-Trak, Fedde Le Grand, Dirty South, Tritonal, Green Lantern, and other surprise guests who volunteered to raise awareness and funds for this important initiative. The event will take place on November 30th from 4pm – 12:01am (World AIDS Day) at PachaNYC (618 W. 46 St, New York, NY).

World AIDS Day remembers the 32 million people who have died, and the 34 million people currently living with HIV/AIDS. World AIDS Day started in 1988 and was the first designated global health day. Lifebeat continues to be a leading advocate for HIV/AIDS awareness, prevention and safety. Donations made here will support Lifebeat’s youth HIV Prevention programs, and Hearts & Voices music performances for people living with HIV/AIDS and their families.

“This is a wakeup call to everyone in America – especially our young people. HIV & AIDS are still with us and #MusicFightsAIDS is Lifebeat’s loudspeaker to continue our education & prevention mission about HIV, testing, and safe sex,” adds Nick Cucci, Executive Director of Lifebeat.

(RED) & STEREOSONIC JOIN FORCES AGAIN – CD RELEASE + EVENT LIVESTREAM IN SYDNEY..

NOV 6, 2013, NEW YORK, NY – Following the global success of the 2012 DANCE (RED) SAVE LIVES music compilation – which topped the iTunes dance charts at #1 in 33 countries – (RED) together with today’s hottest dance artists, including: Avicii, Baauer, Benny Benassi, Bingo Players, Calvin Harris, Dada Life, deadmau5, Major Lazer, Martin Solveig, RL Grime, Swedish House Mafia, Tiësto, Tommy Trash and many more, announce DANCE (RED) SAVE LIVES2.

The ultimate soundtrack to this year’s World AIDS Day weekend celebrations, the DANCE (RED) SAVE LIVES2 compilation features new and original collaborative dance tracks, plus remixes of Robin Thicke, Katy Perry, Empire of the Sun, and Far East Movement. Proceeds from the sales of DANCE (RED) SAVE LIVES2 go to the Global Fund to fight AIDS. Produced in partnership with Capitol Music Group’s Priority Records and Recreation Worldwide, DANCE (RED) SAVE LIVES2 will be released on iTunes on November 25, 2013 with pre-orders available now: iTunes.com/DanceRED.

Luke Steele/Nick Littlemore of Empire of the Sun commented, “DANCE (RED) SAVE LIVES2 is about celebrating how far we’ve come in the fight against AIDS while also uniting the world around this incredible opportunity we have to deliver an AIDS Free Generation within the near future. We are honoured and delighted that the Tommy Trash remix of ‘Celebrate’ has been chosen for this album.”

Beginning on November 30 in Sydney, Australia where (RED) will be renewing its partnership with Stereosonic Festival, DANCE (RED) SAVE LIVES2 will kick off a 24-hour dance party taking place across the 2013 World AIDS Day weekend. Stereosonic Sydney will be live-streamed on VICE’s electronic music and culture channel, THUMP via its YouTube channel, bringing dance music fans an unforgettable live global music experience. The lineup from the recently expanded two-day Stereosonic festival includes: David Guetta, Calvin Harris, Sebastian Ingrosso, Empire of the Sun, Armin van Buuren, Axwell, Above & Beyond, Afrojack, Krewella, and more. Continuing the celebrations, (RED) will also host a series of DANCE (RED) SAVE LIVES2 parties in major cities across the globe: Singapore, Mexico City, Johannesburg, London, New York and Los Angeles.

“Stereosonic brings the biggest names in dance music together to create a festival like no other. Our partnership with (RED) to support DANCE (RED) SAVE LIVES2 makes the event a truly global dance phenomenon, and we’re proud to play a role in rallying these huge DJs to join the AIDS fight,” adds Richie McNeill, Stereosonic’s Managing Director.

In addition to THUMP, the DANCE (RED) SAVE LIVES2 live-stream will be available throughout World AIDS Day weekend across leading media properties such as WIRED, Rolling Stone, iHeartRadio and LETV in China. Promotion for DANCE (RED) SAVE LIVES2 includes a pro bono media campaign by Hill Holliday across leading digital platforms, television and radio networks, print publications and outdoor media including CNN, A&E Networks (A&E, History, Biography and Lifetime), Fuse, Posterscope & Lamar, Twitter, Viacom International Media Networks – Americas, The FADER, People.com, NASDAQ OMX and Clear Channel Media and Entertainment.

Adds Deborah Dugan, CEO, (RED), “With the end of AIDS now within the world’s grasp, we have so much to lose if we don’t make a lot of noise. That’s exactly what this album is designed to achieve. We’ve brought together a powerhouse team of artists and partners to ignite a movement that will be amplified in all corners of the world for this year’s World AIDS Day.”

Josh Neuman, CEO of Recreation Worldwide, the creative agency behind DANCE (RED) SAVE LIVES2 notes, “The passion and generosity of the artists, brands and media partners we’ve assembled to engage a global audience with (RED) has been profoundly inspiring. We are all excited to see the campaign grow tremendously since its inception last year.”

The announcement comes as (RED) and its partners mark an important milestone in the fight against AIDS, having generated more than $215 million for the Global Fund to fight AIDS in Africa. The war against AIDS faces a critical battle: to deliver the first AIDS Free Generation since HIV was diagnosed 32 years ago. In sub-Saharan Africa, it costs only 40 cents a day for two lifesaving pills that can prevent HIV positive mothers from transmitting the virus to their unborn children. Today, 700 babies are born with the virus. It’s possible that number can soon be near zero. Ending mother-to-child transmission of HIV is a component of the UN Millennium Development Goals to be achieved by 2015.

The DANCE (RED) SAVE LIVES2 album artwork features a collaborative design by pioneering graffiti artist and graphic designer, Futura, and German design student Ramona Ring as part of (RED)’s global design competition with Adobe Creative Cloud™.

(RED) & STEREOSONIC JOIN FORCES AGAIN – CD RELEASE + EVENT LIVESTREAM IN SYDNEY..

NOV 6, 2013, NEW YORK, NY – Following the global success of the 2012 DANCE (RED) SAVE LIVES music compilation – which topped the iTunes dance charts at #1 in 33 countries – (RED) together with today’s hottest dance artists, including: Avicii, Baauer, Benny Benassi, Bingo Players, Calvin Harris, Dada Life, deadmau5, Major Lazer, Martin Solveig, RL Grime, Swedish House Mafia, Tiësto, Tommy Trash and many more, announce DANCE (RED) SAVE LIVES2.

The ultimate soundtrack to this year’s World AIDS Day weekend celebrations, the DANCE (RED) SAVE LIVES2 compilation features new and original collaborative dance tracks, plus remixes of Robin Thicke, Katy Perry, Empire of the Sun, and Far East Movement. Proceeds from the sales of DANCE (RED) SAVE LIVES2 go to the Global Fund to fight AIDS. Produced in partnership with Capitol Music Group’s Priority Records and Recreation Worldwide, DANCE (RED) SAVE LIVES2 will be released on iTunes on November 25, 2013 with pre-orders available now: iTunes.com/DanceRED.

Luke Steele/Nick Littlemore of Empire of the Sun commented, “DANCE (RED) SAVE LIVES2 is about celebrating how far we’ve come in the fight against AIDS while also uniting the world around this incredible opportunity we have to deliver an AIDS Free Generation within the near future. We are honoured and delighted that the Tommy Trash remix of ‘Celebrate’ has been chosen for this album.”

Beginning on November 30 in Sydney, Australia where (RED) will be renewing its partnership with Stereosonic Festival, DANCE (RED) SAVE LIVES2 will kick off a 24-hour dance party taking place across the 2013 World AIDS Day weekend. Stereosonic Sydney will be live-streamed on VICE’s electronic music and culture channel, THUMP via its YouTube channel, bringing dance music fans an unforgettable live global music experience. The lineup from the recently expanded two-day Stereosonic festival includes: David Guetta, Calvin Harris, Sebastian Ingrosso, Empire of the Sun, Armin van Buuren, Axwell, Above & Beyond, Afrojack, Krewella, and more. Continuing the celebrations, (RED) will also host a series of DANCE (RED) SAVE LIVES2 parties in major cities across the globe: Singapore, Mexico City, Johannesburg, London, New York and Los Angeles.

“Stereosonic brings the biggest names in dance music together to create a festival like no other. Our partnership with (RED) to support DANCE (RED) SAVE LIVES2 makes the event a truly global dance phenomenon, and we’re proud to play a role in rallying these huge DJs to join the AIDS fight,” adds Richie McNeill, Stereosonic’s Managing Director.

In addition to THUMP, the DANCE (RED) SAVE LIVES2 live-stream will be available throughout World AIDS Day weekend across leading media properties such as WIRED, Rolling Stone, iHeartRadio and LETV in China. Promotion for DANCE (RED) SAVE LIVES2 includes a pro bono media campaign by Hill Holliday across leading digital platforms, television and radio networks, print publications and outdoor media including CNN, A&E Networks (A&E, History, Biography and Lifetime), Fuse, Posterscope & Lamar, Twitter, Viacom International Media Networks – Americas, The FADER, People.com, NASDAQ OMX and Clear Channel Media and Entertainment.

Adds Deborah Dugan, CEO, (RED), “With the end of AIDS now within the world’s grasp, we have so much to lose if we don’t make a lot of noise. That’s exactly what this album is designed to achieve. We’ve brought together a powerhouse team of artists and partners to ignite a movement that will be amplified in all corners of the world for this year’s World AIDS Day.”

Josh Neuman, CEO of Recreation Worldwide, the creative agency behind DANCE (RED) SAVE LIVES2 notes, “The passion and generosity of the artists, brands and media partners we’ve assembled to engage a global audience with (RED) has been profoundly inspiring. We are all excited to see the campaign grow tremendously since its inception last year.”

The announcement comes as (RED) and its partners mark an important milestone in the fight against AIDS, having generated more than $215 million for the Global Fund to fight AIDS in Africa. The war against AIDS faces a critical battle: to deliver the first AIDS Free Generation since HIV was diagnosed 32 years ago. In sub-Saharan Africa, it costs only 40 cents a day for two lifesaving pills that can prevent HIV positive mothers from transmitting the virus to their unborn children. Today, 700 babies are born with the virus. It’s possible that number can soon be near zero. Ending mother-to-child transmission of HIV is a component of the UN Millennium Development Goals to be achieved by 2015.

The DANCE (RED) SAVE LIVES2 album artwork features a collaborative design by pioneering graffiti artist and graphic designer, Futura, and German design student Ramona Ring as part of (RED)’s global design competition with Adobe Creative Cloud™.

Tiesto drives awareness and makes a significant contribution to the global fund to fight AIDS

red

Mobilizing the global dance community around the AIDS fight, World AIDS Day 2012 saw electronic dance music pioneer, Tiësto, release the first DANCE (RED), SAVE LIVES compilation album. Produced by Musical Freedom in collaboration with (RED) and Recreation Worldwide, the album went to #1 on the iTunes dance charts in 33 countries, and set a new precedent for dance music artists supporting the work of The Global Fund to fight AIDS.

So far, sales of the 2012 DANCE (RED), SAVE LIVES album – along with a personal donation from Tiësto as part of the social media component of the campaign – have contributed $500,000 for The Global Fund; money which is used to finance programs which provide prevention, treatment, counseling, HIV testing and care services.

“I’m thrilled that the dance community has come together to raise awareness and provide a significant contribution to the fight against AIDS. Working on DANCE (RED), SAVE LIVES and helping to spread its message has been an honor and I’m very proud of the money that we have raised,” Tiësto says.

“As we prepare to launch this year’s World AIDS Day campaign, we cannot express enough gratitude to Tiësto for helping to make DANCE (RED), SAVE LIVES such a perfect way for young people to engage in the goal to deliver an AIDS free generation,” said Deborah Dugan, CEO, (RED).

For World AIDS Day 2013, (RED) and Recreation Worldwide will release a new compilation album, DANCE (RED), SAVE LIVES2, featuring an exclusive remix of Tiësto’s “Love and Run” alongside other leading dance music artists, with further details to be announced in early November.

For Tiësto media requests contact Justin at rephlektor / Justin@rephlektorink.com / 646 383 8827